A love like denim is one that will endure the test of time. Athletes and celebrities, who understand the countless hours that go into perfecting their craft, all appreciate what we do with our denim. Here's a few people who have shown us some love, so we're giving it right back. 


Magic Johnson

Basketball Legend. Magician on the court. Pioneer. Businessman. Inspiration to many. A man with this kind of reputation still had trouble finding the right jeans for his 6'9" figure until he bought a pair of our Classic C-1s and Modern Slim Leg MSL-1s. Big shout out to our friends at Alba for the ally oop to Magic.